Get to Know Willows
Willows Bazaar Boutique was founded by Cassidy, who spent four years growing the boutique and blog into a fun one stop shop for adventure, trendiness, travel and mom life inspiration. As a mom of three under the age of four, she used the blog to share stories of her travels and her family and paired her love of fashion with it all through a boutique that offered styles for other adventurers like her. Over the course of Willows growth, Cassidy and Chelsea were connected by a mutual friend, and the in-house designed and produced label, ChelSea Life and Style, was born. After nearly a year of working together, Cassidy decided that it was time for her to pursue a new path, and the boutique was sold to Chelsea, who became the sole owner of Willows Bazaar Boutique and Blog, as well as the designer of ChelSea Life and Style. Her goal as the new owner of Willows is to continue Cassidy’s mission of creating a lovable shopping space, curated with trendy styles for every adventure whether that be beach bumming, exotic travel, hiking, fitness, and everything in between. Ethical fashion is super important to Chelsea, so aside from the ChelSea label which is produced in house, Willows product line is made up of items coming from American based wholesalers in order to ensure quality control and fair pricing.
About ChelSea Life and Style
Focused on simple silhouettes and bright colors, ChelSea is a brand that creates clothing that is inspired by beaches around the world. Using only untreated, natural protein fabrics, they are dyed and printed in house before construction and each garment is hand sewn. Swimwear is also constructed in house and is designed to fit and flatter all body types, as well as specific cup sizes for swim tops. The ChelSea Brand believes in ethical production and quality fabric and products while staying affordable for the everyday shopper.
Chelsea is an emerging designer with a heart for creating clothing that is affordable and remains unaffected by the fast fashion industry. She studied Fashion Design at FIDM in Los Angeles, receiving an Associates Degree in the field and completed her Bachelor's Degree in Fashion Design at The Art Institute of Tucson. Having worked with Tucson's own local brand Candy Strike, as well as custom work and freelancing, ChelSea is her first complete label designed exclusively for Willows Bazaar Boutique. The apparel in this collection features Soy, Organic Cotton and Bamboo fabrics, and the reversible swim wear steps away from the basic pieces found anywhere and provides fun, unique, and eye catching designs and details. Focused on simple silhouettes and bright colors, ChelSea is a brand that creates clothing that is inspired by beaches around the world. Using only untreated, natural protein fabrics, they are dyed and printed in house before construction and each garment is hand sewn. Swimwear is also constructed in house and is designed to fit and flatter all body types, as well as specific cup sizes for swim tops. Staying true to ethical production and quality fabrics, ChelSea creates looks that are elegant, sweet, and with a touch of glamour while remaining affordable for the everyday shopper. Whether you are lounging, swimming, or wandering the globe, do it looking lovely with ChelSea.
About the Blog (A message from Chelsea)
Cassidy started Willows’ blog to be about her love of travel, her family, and her love of gorgeous photos. As the new owner of Willows Bazaar, while I would love to continue that theme and blog content, that is simply not my life. I love travelling more than anything, especially if a beach is involved, I just don’t do it enough to blog about it. My family is only just beginning, my husband and I are due with our first baby in March of 2020, so I don’t have any inspiring or hilarious stories about motherhood, at least not yet. What I do have, however, is an extensive background in fashion design, a desire to educate the world about slow fashion vs fast fashion, a super crafty personality, and an “I can make that myself” mindset that drives my husband and sister crazy. So, the content of the Willows Bazaar blog will be shifting from adventure and lifestyle to fashion DIY, upcycling, tutorials and *hopefully* inspiring stories about my journey through this crazy world of small business ownership. Every day is a new learning experience, and I would love to share each and every one.